SXSW Featured Session Panel

“Bringing a Major Franchise Into XR - The Gundam Example”

Representing Meta Reality Labs Entertainment as its Creative Producer on the MobileSuit Gundam: Silver Phantom immersive experience, I was selected to speak at one of SXSW's 2024 Featured Sessions, a curated tier of programming reserved for the festival's most forward-thinking voices and topics of particular industry significance.
Joined by speakers from Bandai Namco and Atlas V, the panel explored what it takes to adapt one of the most expansive franchises in entertainment history, spanning four decades, dozens of series, and hundreds of games,  into a compelling XR experience, and the unique creative, technical, and cultural challenges that process demands.